Branding

Branding is set once per organization and applies to every proposal. It is what makes a proposal look like it came from your company rather than from a proposal tool.

Prefill from your website

Enter your website domain and choose Analyze. Pural reads the site and fills in your logo, brand colours and font — around 20 seconds.

Treat the result as a first draft: it is read from a live website, so it can pick a colour from a campaign banner rather than your actual brand palette. Everything it fills in stays editable, and if the scan fails or only partly succeeds you fill in the rest by hand. Nothing later depends on it having worked.

What you can set

Setting	Effect
Logo	Appears on proposals and on documents sent to customers
Brand colours	The palette proposals draw from
Font	The default typeface in proposals
Background	The background of proposal pages
Spacing	Default padding and row and column gaps for new sections
Industry	Which templates Pural suggests

Branding and section settings

Branding sets the defaults; a section can still override spacing or use its own background where a cover or a callout needs one.

Changing branding affects proposals that have not been shared yet. A proposal already shared keeps showing the version that was frozen at the time — so a rebrand does not silently restyle an offer a client is in the middle of reading. Share a new version if you want them to see it.