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Proposal analytics

Once a proposal has been shared, Analytics in the editor shows how it was actually read. This is the part a PDF attachment cannot tell you.

Metric Meaning
Opens How many times the shared page was opened
Sessions Distinct visits, rather than raw page loads
Active time Time with the page actually in front of someone, not merely open in a tab
Max scroll How far down the proposal the reader got
Time per section Which sections held attention and which were skimmed
Last viewed When it was last opened

Clicks are tracked by kind: the accept button, an external link, and a PDF download.

When a proposal was emailed to several people, the figures break down per recipient — opens, last viewed and active time for each. That is usually the more useful view: it tells you whether the person who actually decides has read it yet.

Analytics stays empty until the proposal has been shared or sent. There is nothing to measure on a private draft, and the panel says so rather than showing zeros.

Engagement is measured anonymously and without cookies, and only non-bot sessions count — link scanners in mail clients and security tools do not turn into phantom opens. The result is fewer, more honest numbers: an open in Pural is closer to a person than an open in a typical email tracker.